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Bols: shaping the future of cocktails together

Some collaborations just make sense. For us, partnering with Bols is one of those. It’s a name that needs no introduction. Bols is a true icon in the cocktail world, shaping bar culture in the Netherlands and far beyond.

Bols has been at the forefront of cocktail innovation for centuries, setting trends, training bartenders, and inspiring cocktail lovers across the globe. That’s why this collaboration makes us extra proud.

Three Cocktail Stations at the heart of the Bols Cocktail Experience

If you’ve ever visited the Bols Cocktail Experience in Amsterdam, you know it’s a hotspot for cocktail lovers. Each year, more than 66.000 visitors walk through its doors to discover the art and craftsmanship of bartending.

Cocktail with rosemary above the engraved garnish tray of a Springbay cocktail tap station

Now, three of our Cocktail Stations have found their place right inside the Experience. They’re positioned exactly where the buzz is highest: right before the exit to the gift shop, the busiest spot in the house. That means thousands of people every year get to see, taste, and enjoy how Springbay serves up cocktails: fast, consistent, and high quality, every single time.

Why this partnership matters

For Springbay, this is more than just a placement. It’s about joining forces with pioneers who have paved the way for cocktail culture as we know it. Bols embodies heritage and tradition, while Springbay represents innovation and efficiency. Together, we show how craftsmanship and technology can elevate the cocktail experience without compromise.

Bartender pours an espresso martini from the Springbay 3-tap during the Bols collaboration

Looking ahead

We’re proud to see our Cocktail Stations have been placed in one of the most inspiring cocktail venues in the world. It’s a place where history meets the future, and we’re excited to keep shaping that future, together with Bols and with every entrepreneur ready to raise the bar. Here’s to 66.000 more cocktails (and counting).

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